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Web Analyst
Our client is an international iGaming holding operating multiple brands across multiple GEOs. Due to continued business expansion, the company is growing its team and strengthening its analytics function.
Vacancy Application
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Location
Worldwide
Employment Type
Full time
Work Format
Remote
Industry
iGaming
Department
Product
About the Role
The company is looking for a data-driven Web Analyst to join its growing marketing and analytics team. The role focuses on analyzing web and user data, identifying actionable insights, and supporting data-driven decisions across multiple brands and international markets.
Responsibilities
- Analyse website traffic, user behaviour, conversion funnels, and key business and product metrics.
- Set up, maintain, and validate web analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tools.
- Build and maintain dashboards and automated reports in Looker Studio, Power BI, Tableau, or similar BI tools.
- Analyse marketing channel performance, including traffic quality, conversions, CAC/CPA, ROI/ROAS, and other relevant metrics.
- Monitor conversion funnels, identify drop-off points, and provide recommendations for improving conversion rates.
- Work with UTM parameters, attribution models, events, goals, and conversion tracking.
- Validate data quality and identify tracking issues, discrepancies, and gaps in analytics implementation.
- Conduct ad hoc analysis to answer product and marketing questions and support data-driven decision-making.
- Participate in A/B testing: define metrics, analyse results, and evaluate the impact of experiments.
- Work closely with Marketing, Product, Development, and other teams to define analytics requirements and ensure accurate data collection.
- Translate analytical findings into clear conclusions and actionable recommendations for stakeholders.
Requirements
- 2+ years of experience in Web Analytics, Digital Analytics, Product Analytics, or a similar role.
- Strong practical experience with Google Analytics 4 and Google Tag Manager.
- Good understanding of web analytics concepts, including sessions, users, events, conversions, funnels, attribution, and traffic sources.
- Experience analysing digital marketing performance and acquisition channels.
- Good knowledge of SQL and ability to independently extract and analyse data.
- Experience working with BI and data visualisation tools such as Looker Studio, Power BI, Tableau, or similar.
- Good understanding of conversion funnels and user behaviour analysis.
- Experience working with tracking plans, events, UTM parameters, and data validation.
- Basic understanding of A/B testing and statistical concepts.
- Strong analytical and problem-solving skills.
- Ability to turn data into clear insights and practical recommendations.
- Attention to detail and a strong focus on data accuracy.
- English proficiency sufficient for daily professional communication.
Nice to Have
- Working experience with iGaming is a big plus
What We Offer
- Flexible remote working format.
- International iGaming project with multiple brands and GEOs.
- Ambitious and fast-growing team of industry professionals.
- Opportunity to work with large-scale international traffic and diverse markets.
- High level of autonomy and direct impact on business decisions.
- Challenging projects and opportunities for professional growth.
- Opportunity to work with modern analytics tools and technologies.
- Competitive compensation based on experience and expertise.
- International environment and collaboration with teams across different markets.
- Long-term opportunity to grow within the holding.