Senior Media Buyer (Facebook)
Our client is an international iGaming holding operating multiple brands across multiple GEOs. Due to continued business expansion and focus on traffic acquisition optimization, the company is strengthening its performance marketing team and seeking a Media Buyer to drive scalable user acquisition strategies with a strong focus on ROI and ROAS.
Vacancy Application
Apply directly for this role and your CV will be routed to the assigned recruiter.
Location
Worldwide
Employment Type
Full-time
Work Format
Remote
Industry
iGaming
Department
Marketing
About the Role
We are looking for an experienced Media Buyer to own Facebook advertising campaigns, manage traffic scaling, and take user acquisition from launch to measurable impact on ROAS and revenue growth. You will work closely with creative teams and team leads to optimize campaigns across Tier 1/2 markets.
Responsibilities
- Launch and manage Facebook advertising cabinets for iGaming products.
- Scale traffic volumes while maintaining target ROAS metrics (80% over 45 days).
- Analyze traffic performance daily and identify opportunities for optimization.
- Collaborate actively with Team Lead and Designers to set tasks for creatives (static and motion).
- Control the quality of creative assets and ensure timely delivery.
- Search for new winning combinations, approaches, and solutions for traffic scaling.
- Maintain daily reporting and track key performance indicators.
- Work with spy services to monitor competitors and market trends.
- Utilize automation tools (Dolphin Cloud, MetricFlow, Pipeboard) to streamline workflows.
- Focus on specific GEOs: Portugal, Poland, Austria, Ireland.
- Drive traffic to offline casino products where applicable.
Requirements
- Proven experience working with Tier 1/2 GEOs.
- Priority experience in Portugal, Poland, Austria, and Ireland markets.
- Hands-on experience with products on SoftSwiss and X-platforms.
- Confirmed case studies with actual ROAS performance: 80% over 45 days.
- Active experience in managing creative production processes (working with designers on static and motion assets).
- Experience driving traffic to offline casino products.
- Proficiency with spy services for competitive analysis.
- Experience with automation tools such as Dolphin Cloud, MetricFlow, and Pipeboard.
- Strong analytical skills and data-driven approach to decision-making.
- Ability to work cross-functionally with design and management teams.
Nice to Have
- Experience with Betting products in the priority GEOs mentioned above.
- Deep understanding of iGaming player acquisition funnels.
- Experience building scalable UA processes from the ground up.
What We Offer
- Remote work.
- Schedule: full-time, 5-day work week.
- Work with major brands.
- Flexible budgets, minimal bureaucracy.