CMO / Head of Aqusition
Our client is an international iGaming holding operating multiple brands across multiple GEOs. Due to continued business expansion and strategic growth initiatives, the company is scaling its marketing operations and seeking a СМО / Head of Acquisition to lead customer acquisition strategies and drive sustainable user growth across all markets.
Vacancy Application
Apply directly for this role and your CV will be routed to the assigned recruiter.
Location
Worldwide
Employment Type
Full-time
Work Format
Remote
Industry
iGaming
Department
Marketing
About the Role
We are looking for a СМО / Head of Acquisition to define and execute the company's customer acquisition strategy across multiple GEOs, lead a high-performing cross-functional team, and drive end-to-end acquisition campaigns - from strategic planning and channel optimization to execution, performance analysis, and sustainable growth outcomes.
Responsibilities
- Develop and execute the acquisition strategy across international markets.
- Identify priority GEOs and acquisition channels.
- Manage key acquisition channels, including PPC, paid social, programmatic, affiliates, and other performance channels.
- Plan and manage the marketing budget.
- Scale high-performing channels and optimize underperforming ones.
- Own key acquisition metrics, including FTD, CPA, CAC, ROAS, ROI, GGR, NGR, and LTV.
- Analyze the performance of GEOs, channels, campaigns, and traffic sources.
- Launch and test new acquisition channels and marketing hypotheses.
- Build and optimize the acquisition funnel.
- Lead and develop the performance marketing team, set KPIs, and drive results.
- Hire and develop key acquisition team members.
- Manage relationships with advertising platforms, agencies, and external partners.
- Identify new sources of quality traffic and opportunities for growth.
- Prepare performance reports and acquisition forecasts.
- Work closely with Product, CRM, Analytics, Affiliate, and other teams.
- Support the launch and development of new GEOs.
Requirements
- 5+ years of experience in performance / digital marketing, including experience in iGaming, betting, or another high-volume vertical.
- Previous experience as a CMO, Head of Acquisition, Head of Performance, or in a similar leadership role.
- Proven track record of scaling acquisition for an online casino / sportsbook.
- Hands-on experience working with international GEOs.
- Strong understanding of performance marketing and unit economics.
- Experience managing significant marketing budgets.
- Strong understanding of FTD, CPA, CAC, GGR, NGR, LTV, ROI, and ROAS metrics.
- Experience managing performance / acquisition teams.
- Experience launching new GEOs and acquisition channels.
- Strong analytical skills and a data-driven approach to decision-making.
- Hands-on experience with PPC, paid social, programmatic, and/or affiliate acquisition.
- English - Upper-Intermediate or higher.
Nice to Have
- Experience working with Tier-1 and LATAM markets.
- Experience with licensed gambling markets.
- Experience launching a new casino brand from scratch.
- Experience working with multi-GEO / multi-brand products.
- Experience building an acquisition department from the ground up.
- Experience with attribution and marketing analytics platforms.
- Participation in international iGaming conferences and a strong professional network within the industry.
What We Offer
- Remote work.
- Schedule: full-time, 5-day work week.
- Work with major brands.
- Flexible budgets, minimal bureaucracy.